«Although over half(1)) of website traffic is via cell phones, the adaptation of most websites for use on such devices continues to be an unresolved issue.»
Webmasters often forget about the conditions in which users access their sites on their phones (poor connection, limited coverage, data restrictions, mid- to-low end phones, badly lit and over-bright locations), resulting in an unsatisfactory user experience which can mean lost customers and sales.
If you are curious as to how your website fares in this regard, you can use Google’s free Page Speed Insights tool or the LightHouse extension.
There are currently three ways to improve the mobile user’s browsing experience.
APPS Apps – the first format developed specifically for mobile devices. Regardless of whether they are native or hybrid, apps allow users to work offline, taking full advantage of all the possibilities that such devices offer. As they have to listed on app stores, you need to update them when so required by their owners (mainly Apple and Google) to ensure that they are available for download.
PWA Is it a website? Is it an app? No, it’s a PWA. PWA stands for Progressive Web Application. These are websites that act like apps but which are also able to work offline. Users can download them to the desktop of their phone or tablet without having to go through an app store. Companies can therefore avoid the need to register with an app store, the apps work without a browser, do not depend on a certain operating system and allow greater control over updates, benefitting from the best of both worlds.
AMP AMP stands for Accelerated Mobile Pages. The thing that sets these websites apart is they load almost instantaneously, featuring a minimalist design that adapts perfectly to mobile devices, eliminating any unnecessary content in the site design. AMPs are also recommendable for eCommerce. They are more fluid and make it easier for the user to consult any content from their phone. By gaining in terms of speed, the chance to appear among the top results shown on searching increase substantially. Google is one of the main driving forces behind this technology. Find out more at AMP Project.