«The best way to find out your customers’ needs is to listen to them. This what inbound marketing is – setting up conversations that end up becoming long-lasting commercial relationships.»
Turn your current marketing efforts into an inbound marketing strategy that will see you able to point to a ‘before and after’ moment in the progress of your business.
You might send newsletters to your databases, be present on social media, run paid campaigns, have your own blog... but even so, do you still find yourself not meeting your marketing targets? It could be that you need to better organize and harness your work through inbound marketing.
What is inbound marketing? Inbound marketing consists of creating non-intrusive contact opportunities with your potential public, leading them towards your conversion targets by offering them content that is more useful, educational, informative and fun. And it works! As you work alongside your customer you will improve your results and embark on a cycle of refinement of your operations backed up by real data.
Different phases, different needs The main advantage of inbound marketing is that it combines websites, social media, SEO, SEM and other business-related endeavors in an integrated, cohesive project. Inbound marketing helps you understand the consumer and their expectations in order to adjust your to the phase in which you find yourself. For example, it is not the same to try to sell a product or service to somebody that you have just met as it is to someone who knows you or closely follows you on social media.
Forget practices such as mass single-track communication with the consumer, excessive exposure to products and services and the lack of added value in what you offer. In a world governed by hyper-personalization, the inbound marketing approach will make search engines and the diversity offered by digital marketing channels the driving force you need to attract, convert and ensure the loyalty of customers in a realistic, successful way.