A quick question – when you perform a search on Google and see the results, how often do you go past the first page? If the answer is ‘never’ or ‘almost never’, don’t worry – that’s perfectly normal!
The vast majority of users stay on the first page as they feel that this contains the most relevant results. The percentage that go on to the second page, let alone the third and further, drops considerably.
At Sappiencia, we are in no doubt: the aim is appear on the first page of Google search results, regardless of whether this is via an organic search or through paid campaigns. It would be wrong to see these as opposing strategies. In fact the opposite is true. At Sappiencia we know that they complement each other, with each of them playing an important role.
SEO offers long-term positioning, while SEM has a swifter, more accurate effect. Both play their part and both are highly relevant in terms of your company’s digital marketing strategy. For this reason you need to keep your wits about you and shun the idea of magic formulas and erroneous claims because a carefully researched combination of the two is the only way to ensure a significant improvement in terms of your results.
For example, you may have heard that SEO is a way to save the money you would otherwise spend on SEM. After all, if a company can appear in searches free of charge through the former, why would you waste money on the latter? The answer is simple. Because advertising occupies increasingly more space in search results, especially on mobile devices, and your competitors ads will appear before your company does, meaning that you lose visibility.
SEO, SEM and SMM are three strategies that mutually benefit each other. Each reaches parts that the other cannot and, when used together, they bolster each other.
SEO (Search Engine Optimization)
SEO is the optimization of content and the technical aspects of a website in order to improve its positioning in Google searches. Your site will appear on the first page on the basis of its relevance and how well its content has been optimized, among other criteria, such as popularity, page loading speed, security aspects and the user experience. You might be interested to know that you need a SEO specialist if you are to avoid falling into the trap of magic formulas.
SEM (Search Engine Marketing) Thanks to segmentation, coverage and automatic learning, internet advertising is one of the basic pillars in any digital strategy, regardless of its aim, whether it be direct sales, lead capture or brand awareness. With Sappiencia, you are safe in the knowledge that you are being assess by a Google Partner.
SMM (Social Media Marketing)
SMM is the publication of ads on social media. Social media is the ideal place in which to invest in advertising, and not only because of the vast number of people who use it. It also allows brands to forge close relations with them.
Social media make it possible to develop an accurate segmentation of audiences that helps you take advantage of eCommerce sales opportunities. We also work on developing your buyer person or customer profile, as well as a brand layout that has a communication style that matches your followers. We also monitor all the activity of the users of your social media. This is valuable both in terms of direct contact with your customers and clients and the wealth of the information you will obtain.